ATMA GLOBAL is a leading-edge developer and publisher of innovative global learning solutions, focusing on countries, cultures, and global business topics.

Atma Insights

Atma Insights, a product of ATMA GLOBAL, enables professionals to understand how culture impacts a range of business and management functions including communications, business development, customer service, and operations with the goal of impacting profitability and global workforce development.

What is Atma Insights?


Why Does Culture Matter?

Truly comprehending a group’s culture requires a deep understanding of what makes people tick, including what’s influenced the group over time.

Japan Bowing and Handshakes

Not sure what’s expected when you greet Japanese businesspeople? Learn the proper protocol when it comes to bowing and greeting others in Japan.

Mexico Nonverbal Communication

In Mexico, how you say something is often more important than what you’re saying. Master the art of nonverbal communications and culturally influenced greetings.


Digital product brochure for professionals

Doing Business Globally? Atma Insights can help.

Bringing the World to You –

Our collection of proprietary featured insights about countries, cultures, and global business topics.