Atma Insights | Why Does Culture Matter

Why Does Culture Matter?

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Why does Culture Matter?

Truly comprehending a group’s culture requires a deep understanding of what makes people tick, including what’s influenced the group over time.

Many people hear about culture and immediately think about protocol—a list of do’s and don’ts by country. But understanding culture is so much more than learning about proper gestures and acceptable etiquette. One must consider people’s attitudes and behaviors and how, as a group, they have been influenced over time by historical, political, and social issues. Cultural awareness is so important, and understanding the “why” behind culture is essential.