Atma Insights
Atma | About Us | Atma Insights

Browse curated series of videos focusing on doing business in a country or learning about key global topics.


Atma Insights is a new award-winning, reliable, and engaging proprietary digital streaming service that helps professionals, educators, students, and global enthusiasts explore key international business topics as well as understand how culture impacts a range of business practices and management functions.

Soon to cover 90 percent of the world’s economy, Atma Insights videos:

  • highlight key global business topics,
  • explore the nuances of doing business in countries around the world, and
  • explain how to interact and communicate more effectively with people from different cultures.

See what Atma Insights can do for you:


Our proprietary streaming service enables you to truly see, hear, and experience each country and topic firsthand through extensive and vivid in-country videos, engaging narration, and original role-plays. Coverage of essential country, culture, and global business topics is organized around relevant themes of business and local culture.


Our engaging videos are concise, accurate, and informative. Each video is a short, deep dive into relevant and highly targeted topics designed for global users.


Understand how to effectively operate and succeed in the complex global arena. Impact the bottom line by enhancing your business initiatives and objectives.


Choose a monthly or an annual subscription to gain unlimited access to 400+ videos, soon to cover 90 percent of the major global economies.

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Stream on all your favorite devices, anytime, anywhere


Atma Insights is an award-winning product of Atma Global.

Atma Global’s digital learning content on cultures, countries, and global business topics has been used by nearly three million users:

Professionals in diverse industries at more than eighty of the global Fortune 1000

Educators and students at leading universities around the world

Government and NGO professionals functioning in trade, commerce, tourism, foreign services, and general services

Global enthusiasts

Cross-Cultural & Global Business Information You Need:

Intelligent, reliable, and engaging education resources to integrate into learning curriculums for optimal learning solutions.

Our team of seasoned, highly qualified Country, Culture, and Business experts are more than just generalists!

  • At our core competence, we’re country, culture, and global business experts.

  • We’re a recognized leader in the field of global business and cross-cultural learning and have created award-winning products.

  • The members of our content-development teams are seasoned global experts who are as diverse as our rich content. As a group, they are diverse in terms of race, gender, age, ethnicity, religion, geographic location, experience, and more.

  • Our highly trained experts are experienced academics, businesspeople, and journalists. They possess advanced degrees in business or the human sciences and have experience working and living around the world.

  • We use an exhaustive process of checks and balances to ensure accuracy, quality, and integrity.

  • Our teams create engaging, unbiased, and accurate material that brings each country and culture to life.

  • Our team of experienced photographers and film editors creates moving visuals that tell the complete story of a country and its people, immersing users in the local sights and sounds.

Recent Awards

A “good immersive tool” that is “easier and more affordable” and “significantly increases productivity. The digital platform is able to bridge the gaps in cross-cultural communication while helping users learn business engagement rules and empathize with people from different regions of the world, all very important for a global business organization.” – American Business Awards, 2020