Atma Insights | Brazil Dos and Don'ts

Brazil Do's and Don'ts

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Understand Business Protocol in Brazil

Miscommunications can hinder negotiations—as this business role-play demonstrates. See what’s expected in business interactions and what’s appropriate in casual encounters.

Compared to many countries, Brazil actually has fewer rules concerning social etiquette in business settings. But do you really know what’s expected of non-Brazilian professionals in business interactions? Get up to speed on business protocol in Brazil by watching this business role-play and observing how miscommunications can impact negotiations. Also learn how to successfully navigate the concepts of humor, etiquette, and suitable topics for casual conversations with Brazilians—important in a variety of settings.