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Brazilian Naming Conventions Decoded
Don’t be puzzled by Brazilian naming conventions. In Brazil, businesspeople tend to call one another by their last names, but sometimes they use a title and the first name. We demystify the naming protocol for Brazilian men and women. And don’t worry—you’ll be able to successfully navigate the use of local names, too, and understand the Brazilian tendency to sometimes use nicknames, some of which may be considered inappropriate in other cultures.