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Punctuality and What It Means in Brazil
Keep in mind that punctuality varies throughout Brazil. Traditionally, people were less focused on being on time. Today, professionals in Sao Paolo are more likely to respect punctuality, although it's not uncommon for delays to happen. Traffic is unpredictable, of course. Plus, Brazilians value building relationships—especially in business situations—and are not likely to abruptly end one meeting based solely on the time.