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Brazil Time

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Punctuality and What It Means in Brazil

Professionals in Brazil are perhaps more punctual than they used to be, but delays still happen. Find out how punctuality varies throughout the country.

Keep in mind that punctuality varies throughout Brazil. Traditionally, people were less focused on being on time. Today, professionals in Sao Paolo are more likely to respect punctuality, although it's not uncommon for delays to happen. Traffic is unpredictable, of course. Plus, Brazilians value building relationships—especially in business situations—and are not likely to abruptly end one meeting based solely on the time.