Atma Insights | China Developing Trust in Business

China Developing Trust in Business

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The Significance of Business Relationships in China

Developing trust with Chinese business colleagues takes time, patience, and cultural awareness. Watch and learn how culture can impact communications, interactions, and business expectations.

Building rapport with Chinese counterparts is absolutely key for business success. Learn the significance of guanxi, or relationships, in Chinese business culture and why nurturing these relationships and developing trust are so critically important for effective communication.