Atma Insights | France Developing Trust

France Developing Trust

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Building Trust with French Colleagues

You’ll appreciate these tips on developing trust with French colleagues, as the French are often slow to trust others, both in business and social interactions.

Developing trust is important in any business scenario, but the French are particularly slow to trust others, both in business transactions and in social situations. Learn how the country's rural culture has influenced this preference to proceed slowly and cautiously. It's not just others that the French are slow to trust—this tendency extends to products and services as well. The willingness to trust may vary by region, but in general, the French will wait to see how a person or a product performs. Learn useful tips on developing trust with colleagues.