Unlimited Access to Our Library
300+ videos covering the world's major economies, highlighting key global business topics, local cultures and nuances.
Original content from our country & business experts.
Start Exploring Today For Less Than
$17 a month
Assessing Markets and Opportunities in Global Economies
Global economies are evolving at different speeds, and they face both opportunities and challenges. Knowing the major markets and the stage of development for each allows businesses to determine how best to enter and expand. Learn how GDP, purchasing power parity, gender and poverty indices, and other economic tools are used to categorize developed, emerging, and developing markets. Explore how businesses use this information to assess markets and opportunities.