Atma Insights | India Business Culture

India Business Culture

Your browser is too old

We can't provide a great video experience on old browser

Update now

Unlimited Access to Our Library

300+ videos covering the world's major economies, highlighting key global business topics, local cultures and nuances.

100% Exclusive

Original content from our country & business experts.

Start Exploring Today For Less Than
$17 a month


The Dichotomy of the Rapidly Changing Indian Business Environment

Explore Indian business culture—a mix of traditional approaches and globally influenced attitudes—and how it’s a reflection of the country’s extremes.

India has truly emerged as a powerhouse in the outsourcing industry. While the Indian business environment is rapidly changing, however, most of India’s 1.3 billion people still struggle to meet their daily requirements in terms of food and housing. Indian business culture can differ dramatically depending on region, industry, non-Indian influences, and so forth. On one end of the spectrum are more traditional attitudes relating to bureaucracy, processes, women, and minorities. On the other end are western-influenced businesses run by MBAs, Indian or foreign-obtained, whose attitudes reflect the direct impact of globalization on India.