Atma Insights | Japan Gift Giving

Japan Gift Giving

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Gift-Giving Etiquette in Japan

Take the guesswork out of gift-giving, an extremely important cultural tradition in Japan. Find out what’s appropriate, how and when to present a gift, and what to avoid.

Gift-giving is a key cultural tradition in all aspects of Japanese life. Accordingly, it is taken very seriously in Japan, and much care goes into choosing an appropriate gift—whether it’s for a first meeting, the close of a business deal, or a business social event. Learn about gift-giving holidays, including Oseibo and Ochugen. Explore gift-giving etiquette and the presentation protocols, including which numbers and colors to avoid. Find practical tips on where to find suitable gifts and what to say when presenting a gift.