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Me vs Us

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The Group Versus the Individual

Cultures can be individualistic or more collectivist. Learn what this means and how it can impact our attitudes and behaviors.

When learning about culture, understanding individualism versus collectivism is essential. Individualism can be viewed as the emotional independence of an individual from groups or organizations. In contrast, in collectivist societies, group goals take precedence. Find out how this impacts people’s attitudes, and grasp how collectivism and individualism pervade cultures.