Atma Insights | Understanding Your Own Frame of Reference

Understanding Your Own Frame of Reference

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Putting Culture in Context

We view culture and behavior from our own unique reference point and cultural perspective. Watch how exposure to a new culture can challenge that.

It’s true—we naturally view behavior through our own cultural shade. We share common values with members in our own culture, and our values often differ from those of our colleagues and counterparts around the world. Each of us is raised in a belief system that influences our individual perspectives. As we focus on the methodology of how we look at cultures, it always helps to understand our own unique reference point. Learn how awareness of our own cultural perspective helps us understand other cultures.