Atma Insights
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Integrating Videos into Your Course Curriculum Related to Global Business & Management

The following suggested topics can be added to any curriculum for teaching courses on global business and management that cover the fundamentals of international business and multinational firm management at the two- and four-year undergraduate and MBA levels.

Our suggested outline and digital content cover critical aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Our methodology seeks to address the seismic changes taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and cross-cultural management.

Blended learning enables global educators to integrate instructor-led classes with our proprietary, digital supplemental resources designed to speak with authenticity to technologically savvy students who see national borders as bridges and not barriers.

INTRODUCTION TO GLOBAL BUSINESS & MANAGEMENT

1

What Is International Business & Global Management?

2

Debate on Globalization

What is Globalization?

Atma Insights Debate on Globalization

Opportunities and Challenges of Globalization

3

Navigating Ethics and International Business

A Framework for Ethical Decision-Making

What Ethics Is Not

Atma Insights Global Business Ethics

5

What Does It Mean to be a Global Manager?

Coming Soon! Video: Developing a Global Mindset: Going Global vs. Being Global


UNDERSTANDING WORLD ECONOMIES


IMPACT OF CULTURE ON GLOBAL BUSINESS & MANAGEMENT

1

What Is Culture and Why Does It Matter?

Culture is a shared set of attitudes, beliefs, values, mindsets, and practices of a group, including the behavior patterns and norms that are specific to that group. Gaining cultural awareness means having an understanding of another culture’s values and perspective—a key component in successful interactions. Explore how culture is defined.

Atma Insights What is Culture?

Atma Insights Why Does Culture Matter?

Atma Insights How Do Others See My Culture?

4

What Are the Key Methods Used to Describe Cultures?

Explore the analytical methods commonly used in business cultural anthropology to describe cultures, including high-context versus low-context, verbal and physical communications, individualistic versus collectivist societies, and power distance.

Atma Insights Me vs. Us

Atma Insights Hierarchy and Authority

Atma Insights High-Context vs. Low-Context Communications

Atma Insights Culture’s Impact on Body Language

Atma Insights Interpreting Eye Contact

Atma Insights Standing & Space


Need help incorporating our award-winning resources into your curriculum?

Use the form to provide your course and email, and we'll develop a list of videos customized specifically for your students!


ATMA INSIGHTS provides proprietary videos on specific country, culture, and business topics.

COMING SOON: Australia, Canada, Indonesia, Saudi Arabia, South Korea, and more!


Atma Insights is compatible with all business and management learning sources, including the following textbooks: